Consumer Psychology (English)

   Thursday, September 03, 2026   

Starting a new Lecture Notes Series on Consumer Psychology

Youtube Lecture Playlist Credits 

Channel Name: NPTEL IIT Guwahati

So Let Us Start to This Journey of Learning 

Consumer Psychology By Lecture Notes together!

Lecture 1: Consumer Psychology

Lecture 2: Lec 1: Introduction to Consumer Psychology - I

Lecture 3: Lec 2: Introduction to Consumer Psychology - II

Lecture 4: Lec 3: Problem Recognition - I

Lecture 5: Lec 4: Problem Recognition - II

Lecture 6: Lec 5: Alternate Evaluation - I

Lecture 7: Lec 6: Alternate Evaluation - II

Lecture 8: Lec 7: Alternate Evaluation - III

Lecture 9: Lec 8: Post Purchase and Consumption - I

Lecture 10: Lec 9: Post Purchase and Consumption - II

Lecture 11: Lec 10: Perception and Cognition - I

Lecture 12: Lec 11: Perception and Cognition - II

Lecture 13: Lec 12: Memory and Learning - I

Lecture 14: Lec 13: Memory and Learning - II

Lecture 15: Lec 14: Emotion Motivation and Mood - I

Lecture 16: Lec 15: Emotion Motivation and Mood - II

Lecture 17: Lec 16: Attitude and Attitude Change - I

Lecture 18: Lec 17: Attitude and Attitude Change - II

Lecture 19: Lec 18: Communication and Persuassion - I

Lecture 20: Lec 19: Communication and Persuassion - II

Lecture 21: Lec 20: Summary